AI-created influencer scammed people and funded university in the US

Social media platforms are increasingly filled with fake profiles driven by artificial intelligence and deepfakes, especially during election periods. These tools are used to influence public opinion and manipulate perceptions, a trend seen in campaigns in the United States that could also appear in Argentina during upcoming elections.

An example is the profile of “Emily Hart,” a fictional American nurse with Christian values and patriotic speech. The account interacted with users, shared engaging content, and built trust, but in reality, she didn’t exist. Profiles like this showcase how effective deepfakes can be in shaping public opinion.

Behind Emily Hart was a university student in India who used AI and free tools to create a profile with conservative traits appealing to specific groups. His strategy was straightforward: after gaining followers, he offered supposed exclusive photos for money. Although he didn’t disclose his earnings, he revealed he paid for his medical degree in the US, earning thousands of dollars monthly.

This case highlights AI’s potential to generate scams and manipulate collective perception on social media. Fake profiles often use emotional language and aim for viral content, repeating phrases and formats that appeal to feelings rather than critical thinking. For instance, pro-Trump bots on TikTok use short phrases and call for mass interaction, like challenges that boost engagement.

The phenomenon isn’t limited to one political spectrum. At least 304 TikTok accounts created entirely with AI have been identified, spreading similar discourses to influence diverse audiences. Even figures like the Pope have been targeted by such replicas, showing the broad scope of this issue.

In Argentina, the use of AI and bots in political campaigns is also rising. In recent presidential elections, AI-generated posters supported candidates like Milei and Massa. The main goal of these fake accounts is to sway the political climate and public perception, aiming to influence voters’ opinions.