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Lionel Messi and Spider-Man Unite in Viral Marvel Spot in New York

The captain of the Argentine National Team and Tom Holland, the actor behind Spider-Man, star in a viral commercial for the upcoming Marvel movie, premiering on July 31.

Luciano Carnevalini 27 June, 2026 1 min read Add us on
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On July 31, cinemas worldwide will premiere a new Marvel film. To mark the release, Lionel Messi, the Argentine team's star player and the tournament's top scorer, made a surprising appearance in a commercial alongside Tom Holland, the acclaimed actor known for portraying Spider-Man. This unexpected collaboration is already generating significant buzz on social media, presenting the Argentine star in an entirely new light.

The advertisement takes us to a New York cafe, where Tom Holland is on the phone, unaware of the celebrity about to enter. When the door opens, curiosity leads him to turn around, and there he sees him: none other than Lionel Messi. The surprise is so great that Holland, overcome with nerves, abruptly stands up and ends up tripping, falling to the floor comically.

As Messi watches him with a mix of bewilderment and a smile, Holland quickly recovers. With a grin, he asks the footballer, "You're Messi, aren't you?". The Rosario native, with his characteristic calm, responds affirmatively. Holland then presses to know what he's doing there, to which Messi, to everyone's surprise, replies, "I'm looking for Spider-Man."

The national team captain's answer leaves Holland stunned. "Wait, you're looking for Spider-Man?", the actor exclaims, receiving a simple and firm "Yes" from Messi. Holland asks him to wait a few seconds, while the local owner welcomes Messi to the Big Apple. Suddenly, Spider-Man makes a spectacular entrance with an acrobatic pirouette, addressing Messi directly with the question: "Are you looking for me?"

With a smile, Messi confirms that yes, he is looking for him. Then, the superhero makes an unexpected proposal: "Do you want to fly?". The Argentine star, with an expression of genuine surprise, can only respond: "What?". The next scene is iconic: we see Lionel Messi holding onto Spider-Man, as they both fly over New York's imposing skyscrapers, propelled by the legendary character's classic webs.

This crossover is not just a clever advertising stunt; it also underscores the immense cultural influence of figures like Messi and Spider-Man. Witnessing the world's greatest footballer share the screen with one of history's most beloved superheroes, portrayed by one of the last decade's most influential actors, is a testament to pop culture's power to unite seemingly disparate worlds. For Marvel and football fans alike, this commercial is a true treat.

With the Marvel movie set to premiere on July 31, anticipation is at an all-time high.

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